ABRASH SOLUTIONS
Moon Department Store: Retail & Wholesale Case Study
CLIENT CASE STUDY · UAE RETAIL, WHOLESALE & E-COMMERCE
From Seasonal Retail Campaigns to a Multi-Brand Partnership
Abrash Solutions began working with Moon Department Store in May 2024. The engagement expanded from website improvements and seasonal advertising to wholesale lead generation and digital management across four brands.
The Business & Starting Point
Moon Department Store sells home décor, household essentials, luggage and school bags, with wholesale activity in luggage and bags. The business owner had built the website, but its presentation and functionality needed improvements.
The business had previously relied on influencer activity to support showroom and website sales. Abrash Solutions introduced a coordinated paid-media plan alongside improvements to the existing website. Influencer expenditure and advertising budgets are confidential, and no direct comparison between annual influencer spending and monthly advertising spending is made.
What Abrash Solutions Did
Website Improvements
We reviewed the existing website, updated incomplete areas and improved its organisation to support the retail customer journey.
Seasonal Advertising
We allocated the agreed monthly advertising budget across Google, YouTube and Meta, focusing on luggage during the summer travel season and school bags before the school year.
Wholesale Lead Generation
As the relationship expanded, we developed advertising activity to collect potential wholesale customer enquiries alongside retail campaigns.
Client-Reported Campaign Results
+200% Sales
The client reported sales increasing by 200% compared with earlier advertising and influencer activity.
+200% Visits
The client reported a 200% increase in website and showroom visitation compared with earlier activity.
4 Brands Supported
The scope grew to include advertising, e-commerce setup and tracking across four brands under the same business owner.
Moon's Online Store
A Partnership That Expanded Beyond One Store
Following the initial seasonal campaigns, the client requested support for wholesale sales and other businesses. The wider engagement included Sonada, Wires and Verage; the fourth brand remains confidential.
According to the project lead, the relationship has continued for more than two years. The client has also recommended Abrash Solutions to other business owners, leading to additional referral clients.
Results & Confidentiality
The sales and visitation improvements were reported by the client and relayed by Abrash Solutions' project lead, Salih Dinc. They have not been independently audited. Exact comparison dates, underlying sales records and the breakdown between website and showroom visits are not published. These figures should not be interpreted as independently verified platform attribution or profit growth.
Campaign performance occurred during seasonal retail periods; the results do not establish that advertising alone caused the changes. Exact budgets, influencer payments, private customer information and the fourth brand's identity are withheld. Results are specific to this engagement and are not a promise of future performance.
Related Services
Google Ads management · Meta Ads management · E-commerce development · Analytics and measurement · Client experience
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