ABRASH SOLUTIONS
Al Kabayel: E-Commerce & Advertising Case Study
CLIENT CASE STUDY · UAE RETAIL & E-COMMERCE
From a Company Profile to a Direct Online Sales Channel
Al Kabayel wanted a website customers could purchase from, supported by the catalogue, payment and delivery systems required to operate an online store.
The Starting Point
The existing website presented company information but did not provide the direct sales system the business needed. According to the project lead, marketplace commissions put pressure on margins, with some products generating little or no profit.
Stage One: E-Commerce Launch
Store & Catalogue
Abrash Solutions built the sales website, implemented integrations for bulk product uploads and carefully prepared the large product catalogue.
Payments & Measurement
We integrated the payment gateway and completed Google and Meta setup to support the store's marketing foundation.
UAE Delivery Readiness
We coordinated arrangements with four delivery companies to support orders across the UAE.
Website launched within 30 days
The project moved from a company-profile website to an operational online sales channel.
Stage Two: Advertising Management
After approximately three months of advertising managed internally and through other agencies, Al Kabayel returned to Abrash Solutions to review performance. We agreed a revised campaign approach and a lower planned monthly advertising budget.
We managed campaigns, reviewed performance and refined customer audiences as the engagement progressed. Commercial agreement details are confidential.
Reported Monthly Sales Results
The following comparisons use the reported pre-engagement monthly sales baseline. They describe individual months, not cumulative sales over the engagement.
+140%
First-month sales versus the monthly baseline.
+300%
Second-month sales versus the same baseline.
+1,100%
Sixth-month sales versus the baseline: 12 times the starting monthly sales.
40% Lower Planned Budget
The agreed monthly advertising budget was 40% below the previous monthly budget. Actual spend varied by month.
Supporting Advertising Snapshots
Selected campaign snapshot; reporting period not shown. Cropped for confidentiality; values unchanged.
Selected campaign snapshot; reporting period not shown. Cropped for confidentiality; values unchanged.
A supplied Google Performance Max screenshot displays an Actual ROAS of 2,156.50%. This is a platform-reported conversion-value-to-ad-spend metric for that campaign snapshot. The screenshot does not show the reporting dates or attribution configuration, so it is not presented as a six-month account-wide result or a profit measure.
Measurement & Confidentiality
Monthly sales growth, launch timing and budget comparisons were reported by Abrash Solutions' project lead, Salih Dinc, and have not been independently audited. Advertising screenshots show selected campaign metrics and do not independently verify the full monthly sales figures. Observed growth does not establish that advertising alone caused the change.
Exact sales amounts, advertising spend, campaign identifiers, customer information and commercial agreement terms are withheld. A reduced planned advertising budget does not mean actual spend was identical every month. Sales growth is not a claim of profit growth.
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