ABRASH SOLUTIONS
Villa Glory Furniture: Digital Marketing Case Study
CLIENT CASE STUDY · LUXURY FURNITURE · UAE
How Abrash Solutions connected Villa Glory Furniture's website, advertising measurement and customer communication with a more structured approach to showroom growth.
The Business
Villa Glory Furniture operates two showrooms in Dubai and Sharjah, serving customers seeking luxury furniture and home décor. This case study covers an initial three-month period and a one-year engagement.
The Challenge
Before working with Abrash Solutions, the website consisted of a limited landing page with incomplete or inaccurate information. Showroom locations were not presented correctly across the website and Google Maps, and there was no analytics system to measure website visits or customer behaviour.
Despite years of Meta advertising, campaigns lacked a consistent audience strategy and measurement framework. The Instagram audience also included followers who did not closely match the brand's target customers.
What Abrash Solutions Did
Website & Location Information
We improved the website and corrected business and showroom information to support a clearer customer journey.
Analytics & Audience Strategy
We connected Meta Pixel and Google Analytics. Website interactions, including add-to-cart activity and visits to location and About Us pages, informed audience segmentation, retargeting and similar-audience testing.
Campaign & WhatsApp Improvements
We reviewed campaign objectives, targeting and spending against available data, and implemented automated WhatsApp responses for catalogue, location and opening-hour information around the clock.
First Three Months: Reported Results
30% growth in showroom visits and sales
The project lead reported this early improvement separately from the one-year results below.
One-Year Engagement: Reported Results
70% Sales Growth
Reported at Showroom A.
80% Sales Growth
Reported at Showroom B.
300% Visit Growth
Reported across the two showrooms combined.
50% Lower Ad Spend
Reduction in monthly advertising spend. Exact budgets are withheld.
Villa Glory also reported receiving higher-value project enquiries.
Results & Confidentiality
These figures were reported by Abrash Solutions' project lead, Salih Dinc, and have not been independently audited. They describe observed business outcomes during the engagement and do not establish that advertising alone caused the changes. Exact comparison dates and underlying records are not published. The two showroom sales percentages are separate results and must not be read as a combined sales growth figure.
Showroom identities, exact advertising budgets, customer contact details and private account information are withheld. Results are specific to this engagement and are not a promise of future performance.
Related Services
Website development · Meta Ads management · SEO and GA4 analytics · More client experience
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